Once upon a time, there were two merchants. Jaggeryman and Oilman. As the name suggests, they used to sell jaggery and oil, respectively. Doing business in their village was simple. People would come to their shops, buy the stuff, pay cash and leave.
But humans get impatient with simple things. So our merchant duo decided to move their shops to a city, rented shops next to each other and hoped that their products would start flying off the shelf. But when sales didn’t pick up even after a few weeks, during a brainstorming session, Oilman suggested that they should do a simulation — a customer-shopkeeper role-play — to figure out if they’re missing something obvious.
[Read more…] about Behaviouronomics: Mind Projection Fallacy