In investing, what feels comfortable is rarely safe. Read why independence of thought and not blindly mimicking the herd is a more sensible and profitable strategy for investors.
What feels safe is often risky, and what feels risky is often safe.
If there was one of the most contradictory statements about the evolutionary instinct we possess, this must be it.
Since ages, human beings have tried to seek safety and avoid risk whenever possible (well, we’re not talking about the stock market yet!).
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- Behaviouronomics: Deep analysis of human behaviour and how it impacts investment decision making
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