A question to all the avid book readers —
Of all the newly released bestselling books you’ve read, how many of those are still in the bestseller list?
You don’t need to answer it. With this rhetorical question I want to draw your attention towards a fascinating phenomenon. Nassim Taleb calls it the Lindy Effect.
People have listened to Beethoven for two centuries, argues John Cook, “the Beatles for about four decades, and Beyoncé for about a decade. So we might expect Beyoncé to fade into obscurity a decade from now, the Beatles four decades from now, and Beethoven a couple centuries from now.”
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