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Behaviouronomics

Behaviouronomics: Innumeracy

September 17, 2017

Numeracy is the ability to intuitively understand numbers, their magnitude, their relationships, and how they are affected by operations. Unfortunately, innumeracy is far more widespread and socially accepted than illiteracy. To avoid poor decisions in money and investments it’s supremely important that one understands the language of numbers and develops a sense of probability.

In the 2.5 million years of human evolutionary history, homo sapiens never had to deal with numbers until about 12,000 years ago when complex societies began to appear. In the wake of the Agricultural Revolution, a completely new type of information became vital – numbers.

A critical step was made sometime before the ninth century AD, when a new partial script was invented, one that could store and process mathematical data with unprecedented efficiency. This partial script was composed of ten signs, representing the numbers from 0 to 9 – the Arabic numerals. When several other signs were later added to the Arab numerals (such as the signs for addition, subtraction and multiplication), the basis of modern mathematical notation came into being.

Unfortunately, human brain never got a chance to adapt to storing and processing numbers. Yet the development of modern society is firmly standing on the foundation of mathematical principles. In fact, until last few centuries, the common man didn’t have to deal with much mathematics. Anything beyond simple addition or subtraction was reserved for scientists and scholars who indulged in advance concepts for their own amusement.

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Behaviouronomics: The Outside View

July 10, 2017

The inside view is the one that all of us adopt to assess the odds of our success in our undertakings. It’s almost always too optimistic. The outside view is a counterintuitive way to think and can often create a very valuable reality check for decision makers.

On 19 July, 2007 a group of twenty people assembled for a two-day master class with Daniel Kahneman, the psychologist who is the co-creator of the field of behavioral economics, for which he won the Nobel Prize in Economics in 2002.

Kahneman’s book, Thinking Fast and Slow, came out in 2011. So, at the time of this event, Daniel Kahneman was still relatively unknown to people outside the academic world.

The event was titled“A Short Course In Thinking About Thinking.” Fortunately, Edge.org has made available a sampling from the event consisting of streaming video of the first 10-15 minutes of each session. What made this gathering even more remarkable was the list of attendees who got together to learn from the Nobel laureate. These were the leading American business/Internet/culture innovators.