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Behaviouronomics: Placebo Effect

January 30, 2021

Just about everyone is familiar with the placebo effect — a beneficial effect, produced by a placebo drug or treatment, that cannot be attributed to the placebo’s properties, and must therefore be due to the patient’s belief in that treatment.

However, most people have only a cursory understanding of this behavioural quirk. Until the last few years, even I had a very shallow knowledge about Placebo Effect. As I read more about various cognitive biases that plague the human brain, I realized that the Placebo Effect’s implications cast their net much wider than I would have imagined.

Sometimes during my scheduled daydreaming sessions, I imagine having conversations with people from different fields. One such imaginary discussion involved a medical doctor who has a clinic near my home.

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Filed Under: Behaviouronomics

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