There is no greater agony than bearing an untold story inside you.” ~ Maya Angelou
One of the key characteristics of the world’s most charismatic men is their uncanny ability to engage people. After all, this is what makes them charismatic.
All these men – like Warren Buffett or Jack Welch – engage people like no one else. As they speak their first words, the world is all ears.
Take Buffett for instance. He is inarguably the world’s best investor. After reading his annual reports for the past ten years, I also count him among the most charismatic writers I’ve ever come across.
Buffett’s annual letters to shareholders are masterpieces, year after year. And he’s writing those plain-white zero-graphic booklets for the past five decades.
Pick up any annual report other than Berkshire’s (Buffett’s company), and you will know what I’m talking about. Almost 99% of other annual reports follow the ‘safe, bland, reassuring’ route. The ‘letter to shareholders’ are written by expert writers (and not CEOs themselves), and most contain language that is best fit for a dull, dreary advertisement.
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